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Tag Archives: pr
Mynewsday – a day dedicated to engagement in digital and social channels
When the spring sun was at its brightest, we decided on a day to lighten up the inevitable autumn. A whole day, dedicated to engagement in digital and social channels. Sounds great, doesn’t it? Factor in some time for just … Continue reading
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Posted in Events, Inspiration, PR, SEO, Social Media
Tagged adam vincenzini, anna ålenius, event, joanne jacobs, jonathan bean, kristofer björkman, mynewsday, pr
Five YouTube videos that take interactive engagement to a new level
A blog entry by PR consultant Adam Vincenzini, head of Digital at Paratus Communications. Adam is scheduled to give a talk on YouTube at Mynewsdesk’s event Mynewsday. The popularity and power of YouTube marketing is well documented.But just in case … Continue reading
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Posted in Branding, Guest blog, Inspiration, International PR, Marketing, PR, SEO, SEO PR, Social Media, Video, YouTube
Tagged adam vincenzini, digital marketing, engagement, guest blogger, pr, social media, youtube
Enjoy ad:tech Singapore… from the comfort of your own computer.
On 16 and 17 June this year, we participated in one of Asia’s largest digital marketing exhibitions, ad:tech Singapore. The event attracted nearly 2000 people from across the continent and beyond for two highly informative and activity-filled days. Not only … Continue reading
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Posted in Events, International PR, Marketing, PR Insights, PR Tips
Tagged ad:tech singapore, adtech, asia, digital marketing, mynewsdesk singapore, Peter Ingman, pr
What’s the future of communications?
In the age of digital there’s been a lot of debate about the future of news. Some argue that professional journalism is obsolete. Some argue the PR industry is obsolete. Some argue the press release is obsolete. Some argue the … Continue reading
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Posted in Communication, International PR, journalism, PR, PR Insights
Tagged communications, future of communications, journalism, mynewsdesk survey, pr
Burson and Facebook, a reputation lesson for us all?
When the news broke about PR firm Burson-Marsteller’s covert campaign to rubbish Google on behalf of Facebook, I had to check the date. Had we, somehow, returned to April Fool’s Day; was this an elaborate hoax? Alas, for BM, Facebook, … Continue reading
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Posted in Facebook, Guest blog, International PR, PR, Social Media
Tagged Burson-Marsteller, Facebook, google, pr, reputation




















