Author Archives: Mike Rooseboom

SXSW Interactive 2012: “Going Viral” Still A Hot Topic

Today one of the most exciting and dynamic events of the year opens its doors – South By Southwest (SXSW). Launching in 1987 in Austin, Texas, SXSW is an annual series of festivals that focuses primarily on music, film, and … Continue reading

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PR, Communication, and Marketing Trends 2012 – part 1

What’s in store for communicators, PR pros, and marketers in 2012? It’s that time of year again! It’s time for the PR, communications, and marketing world to look at the challenges and opportunities ahead. It’s time we determine what’s in … Continue reading

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PR, Communication, and Marketing Trends 2012 – part 2

What’s in store for communicators, PR pros, and marketers in 2012? Time for Part 2 of our sneak peek into the future of PR and communications! (Unless, of course, you want to read Part 1 first or you’d rather watch … Continue reading

Posted by 18 Comments Posted in Branding, Communication, Facts and Figures, Inspiration, Marketing, PR, PR Insights, Social Media, Trends Tagged , , , , , , , , , , ,

How Google’s Freshness Update Affects Online Newsrooms, SEO PR, and Content Marketing

Talk of Google+ “pages” for companies and brands has stolen the headlines this past couple of weeks, but you may also have caught wind of the recent tweak Google made to their search algorithm. Essentially, the so-called Freshness update prioritizes … Continue reading

Posted by 1 Comment Posted in Google, Marketing, PR, PR Tips, SEO PR, social media newsroom, What Else Is New Tagged , , , , , , , , , , , , ,

Google vs Facebook: Privacy and Security (an Infographic!)

Communicators have seen a veritable bumper crop of infographics flash across their screens this year. And yes, there is a risk that you might bemoan yet another one about Google versus Facebook. But we’ve come across one recently that deals … Continue reading

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