At the dawn of the new year, Mynewsdesk has launched a new and improved version of the Explore functionality. We’ve sharpened the claws when it comes to finding your key influencers!
To identify the key influencers for your brand, it’s not enough knowing just what is being said – you also need to know who’s saying it, and what kind of influence that person has. And that’s exactly what our Explore functionality is made for. It gives you a quick and easy overview of who’s said what about your brand, your competitors, your industry… Create your alerts, get the results in real time and get in touch with your key influencers.
The improved Explore functionality covers more than 40,000 sources. You’ll get a clear overview showing top influencers, most frequent influencers and most frequent sources. Explore covers not only editorial sites, but also Twitter, Facebook and YouTube. It couldn’t be easier. Go on, go ahead and find your key influencers!
5 points to make Explore work for you!
So how do you get the most out of Explore? We’ve put together these five easy steps to help you along – here’s how to do it!
1) Create your alerts
Figure out what’s important for you when finding your key influencers. Decide which key words you can use to cover your interests. A good place to start is your company name, words related to your industry and your biggest competitors.
2) Sit back and give it some time
Let the Explore engine work its magic for a day or so. The alerts will start when you create them, and will not work on content published prior to you activating your search profile.
3) Check out the results
On your Explore dashboard, the results will be collected in an overview, where you can see who’s been saying what. You can also check the hits, to see what’s being said.
4) Get into the details
Check out the different hits. Who’s the actual person behind them? What sort of areas do the most influential hits cover?
5) Get in touch
In the dashboard view, hit “follow”, in the hits view, you can choose to email. The choice of how to get in touch and interact with your key influencers is yours. You can easily reply to tweets, retweet, share likes or share articles on your own social media channels. Explore the possibilities of Explore, and don’t be afraid to click the different buttons to see what they do. There is always an extra step before anything is sent, so it’s hard to do something unintentionally.