As has been postulated in a plethora of blogs and articles, the PR industry is going through major changes and the digital media landscape – with its hyper-connective social networks – is one of the main catalysts.
Regardless of how the different thought leaders perceive the changes in the industry, one thing can be agreed upon: PR pros, marketers, and communicators can engage directly with their audience and key influencers through social networks.
With this in mind, Mynewsdesk recently sponsored a 4-part article series on Social PR, published on Mashable. Each article, or guide, focuses on how the socially savvy PR professional can use and potentially benefit from social networks like YouTube, blogs, Facebook, or Twitter.
We hope they give you a little extra insight and knowledge!
Enjoy…
The PR Pro’s Guide to Twitter
Twitter is an invaluable resource for the public relations industry. Whether your goal is to connect with reporters, improve crisis communication, find your next job, bolster professional development or offer a glimpse of a company’s inner workings -– 140 characters can go a long way.
Read more…
The PR Pro’s Guide to YouTube
Video sharing sites like YouTube are an excellent way to break the ice because nothing online is as personal and human as video. And right now, few activities online are more popular. In February there were 139.2 million unique online video viewers in the U.S. who spent an average of nearly 4 and a half hours watching video on computers at work and at home. Read more…
The PR Pro’s Guide to Blogging
Lots of companies benefit from having a blog. For some, it’s a friendly, accessible way to say hi to devoted fans, curious onlookers and likely a few haters and skeptics. For others, it’s simply the way they communicate important messages. The role of public relations professionals in this chatty puzzle is to help companies build, shape and fine-tune their public voice. Read more…
The PR Pro’s Guide to Facebook
Facebook is about sharing. We share updates that reveal little pieces of our lives, and we check out our friends’ updates to share in little pieces of their lives. And when there are pictures, links, comments, companies and various other things that we like, we share that as well. Companies and brands have a wonderful opportunity to participate in this give and take. Read more…
Don’t forget to follow Mynewsdesk on Facebook and Twitter. Also, be sure to visit PR Insights for expert PR, marketing, and communication advice.
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