Social media marketing is changing the marketing landscape rapidly and continuously, and companies are struggling to adapt.
As Jeff Bullas puts it, “what worked in 2001 or even last year is becoming less and less effective. Planning to publish a PR article in six months with traditional print media could mean completely missing the marketing window of opportunity.” People want their information now.
Social Media can provide you with the channels to be ubiquitous, 24 hours a day, 7 days a week. But for your social media marketing to be successful you need the proper tools.
Jeff Bullas, blogger, consultant and coach 
who works with companies and executives to optimize their online presence, has put together 12 Principles Of Social Media Marketing.
A great read for a Friday, we think!
Have a great weekend!
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