In order for us to keep abreast of all the latest developments within digital PR, marketing, and communication, we end up reading a lot of articles and blogs. And I mean, a lot. Most of the material we read (or watch, as increasingly, expert tips and advice are shared through video) is informative, but today, we would like to draw your attention to the thought-provoking!
Here’s a list of must-read articles and must-watch videos to help you thrive in the digital media landscape.
Google Launches +1… But Why?
“Google announced [...] the introduction of the long-awaited Google +1. Google calls the feature digital shorthand for ‘this is pretty cool’, but we have to wonder – who are you telling and why?”
Read the article on ReadWriteWeb.
Johanna Blakley: Social media and the end of gender
“Media and advertising companies still use the same old demographics to understand audiences, but they’re becoming increasingly harder to track online.”
More Johanna Blakley.
Infographic: The Price of Bad Customer Service
“In past infographics we’ve explored the fastest ways to lose customers and even the elements of good customer service. Today we take a look at the impact of bad customer service on your bottom line.”
View the infographic in full on GetSatisfaction.com
Mynewsdesk Stuff (a little self-promotion never hurt anyone)
In line with our debut on the UK scene, we have been posting some UK-centric guest entries in our UK newsroom. However, I think that even all you non-UK marketers and communicators will find the following articles quite useful!
- Web 3.0, social media and the paradox of choice
Whether you’re looking for a pair of shoes, advice on health or a PR agency, there is now massive choice on the web. The original concept of the internet was as a tool to empower ordinary people to gain access to knowledge and share it with others. Sir Tim Berners-Lee’s vision of his invention, the world wide web, was to connect humanity. And then came Google. Read more…
- Content publicity: PR’s biggest digital opportunity yet?
Welcome to the latest installment of the chicken / egg debate…social media style. It is widely recognised that when it comes to social and digital media, original and compelling content is a pivotal ingredient. Read more…
- Don’t forget to check out Kristofer Björkman’s blog. Our visionary founder regularly gives fascinating insights into the current (and future) state of PR.
- And you can always visit our own little hub or knowledge-center for all things PR, marketing, and communication at Mynewsdesk PR Insights.
A very happy weekend to you all!