Navigating through our current, rather complex media landscape isn’t easy. You might be willing to give it a go, but unfortunately you might not have the time.
As a communicator, it’s your responsibility to keep tabs on every new development and updates within your own industry. Then also keeping up with everything in marketing, and PR will be an even larger Herculean task, to say the least.
And so, to update you a bit, we’ve compiled a list of interesting reads and bits of inspiration we came across during the past week. We hope it’ll be a source of encouragement and inspiration as you kick off the week.
Which Social Media Channels and When?
CMO.com published its second annual guide to the social media landscape. Using this much-praised document, you can quickly get an overview of the most popular social media channels and see which are most suitable for brand building, customer service, communication, driving traffic to a website, etc.
Download here: The CMO’s Guide to the Social Media Landscape.
Crowdsourcing: How do others do it?
Crowdsourcing is all the rage. Ben & Jerry’s have long been the role models in this field. In Sweden, companies like OLW have been trying to do the same, launching a competition where customers can come up with a new flavor and compete for the 100 000 SEK grand prize. Other examples, such as Dunkin Donuts and Vitaminwater, can be found in this article on Mashable.
Be Inspired by Twitter Backgrounds
Does your company have a Twitter account? Or are you thinking about starting one but are unsure of how to design the background and appearance to suit your brand? Here are 50 great examples of branded twitter backgrounds.
An Engaging Facebook App
There are literally tons of examples of various social media campaigns that engage and interact with their intended audience and customers. But the Facebook App for Plant/Life Balance stands out a simple but ingenious example of how to take a “regular” product and create engagement around it.
A Picture Worth More Than a 1000 Words: Minimalistic Ads
Keeping a message as simple and direct as possible without complicating things is a true art form. Here are some brilliant examples.