A tip for all you Twitter-loving marketers… make sure the bios on your company’s Twitter accounts are 160 characters of relevant information!
I stumbled upon an article on mediabistro.com’s AllTwitter blog that shares 3 tips on how to improve a Twitter bio.
And just as important, the article also shares what you should NOT do:
- Don’t waste space on a quote or something that has nothing to do with you or your business. You might live and die by someone else’s words, but your followers want to know about you, not the people you admire.
- Don’t use a bio you’ve written elsewhere without editing it. 160-characters is pretty short, and you don’t want any text cut off. That’s a big turn-off for followers.
- Don’t leave this space empty! After reading these tips, you’ve got lots of theory under your belt, go put it into practice and start getting more targeted followers!
So, is your company’s Twitter bio up to speed? Does your own personal Twitter bio send the right message? Are you and your company on Twitter at all?
If not, perhaps you’d like to read this: Five Social Media Tips for B2B Companies
Have a good weekend!
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