Since Mynewsdesk launched its network feature for quite some time ago, a “follow button” has graced the newsrooms on Mynewsdesk.com. Now, a new button is launched for the hosted newsroom, homepage, or wherever its clients would like to connect with the people that matters to them.
You might ask: “A follow button? What else is new?” But this button is an important part of Mynewsdesk’s “network feature”. And, believe me, this button make sense.
Some companies are using the web simply to get their message out there. No more no less. And that’s fine. As long their information make sense for the visitors. And the visitors are the people they would like to reach. Which is the main purpose with their web presence, I guess.
But, as you’ve seen, more and more companies are taking the opportunity to engage with the visitors as well. They would like to get to know them a little bit better; listen to what they have to say; understand their needs and wants, to be able to serve them even better.
Journalists, thought leaders, industry spokesmen, bloggers, speakers, frankly all professional communicators or experts, in one way or another, are no exceptions. But they usually don’t want consumer related updates. But core corporate information, as long it’s not corporate bullshit. They want real authentic stuff, sensational facts, preferably exclusive. Because these people need information advantage, to keep their authority.
If you’re a journalist and would like to connect with the companies from this point of view, you don’t get enough out of being a fan to companies Facebook pages, nor to follow them on Linkedin, Twitter, Quora, Foursquare, among others.
In this case the newsroom do play a very important role. If the companies don’t just dump their content, but are using it to connect with the people that really matters.
Mind, that the “follow feature” is not equivalent to the “subscribe features” like RSS, newsletters, etc, but a feature for people to connect and engage. Because the foundation of PR has always been to connect and engage with influencers over phone and voice. Now, I believe it’s time to use the latest web based network solutions for the same purpose.
It’s very easy to integrate the button to your site. Just copy the script and paste. For existing hosted newsroom clients of Mynewsdesk, it’s already there.
Get ready to connect.